O R G / PWAC


Graphic identity for the People With AIDS Coalition of New York. 50,000 stickers were printed ($.01/per) and stuck on existing posters in downtown New York. Leveraging the larger advertising budgets of Calvin Klein and others, PWAC was able to reach a wide audience. The stickers were followed with cards distributed during the summer. The stickers persisted in Manhattan for almost five years.

PWAC PWAC